Q1 2024 Snapshot: Fashion Games on iOS in the UK

Fashion games are a vibrant niche in the mobile gaming industry, and Sensor Tower's latest data provides a glimpse into the top performers on iOS in the UK for the first quarter of 2024. Here's how the top 5 fashion games fared in terms of downloads, revenue, and weekly active users.

Project Makeover experienced a decrease in downloads, starting the quarter at around 19K and ending at approximately 9K. Revenue showed slight fluctuations but maintained a level around $100K per week, peaking at $105K in the final week. Weekly active users saw a declining trend, from 142K to roughly 109K.

Covet Fashion: Dress Up Game had a stable revenue pattern with minor peaks, notably reaching $24K in mid-February. Downloads hovered around 3K weekly, while active users showed a slight increase from 13K to 14K over the quarter.

MovieStarPlanet saw varied revenue, with a notable spike to $24K in late January, followed by a general decline to $7K by the end of March. Downloads began at 1.5K and decreased to under 1K, and active users followed a similar downward trend from 6K to 5.5K.

SuitU: Fashion Avatar Dress UP showed a mixed revenue pattern with a high of $16K in early March. Downloads saw an increase in the same period, peaking at 3.7K. Weekly active users started strong at 30K and rose to a high of 37K before closing the quarter at 32K.

RuPaul's Drag Race Superstar revenue fluctuated around the $6K mark, with downloads beginning at 752 and ending at 294. Weekly active users demonstrated a slight decrease from 4.8K to 3.3K throughout the quarter.

For more insights on the performance of mobile apps, Sensor Tower's comprehensive data offers detailed analytics on trends and user engagement across various sectors.